Digital Advertising – Managing Paid Campaigns
About this Course
Digital marketing has become something vital to anyone in the accelerated digital age we live in, marketing methods have changed and developed in an unprecedented manner, and e-marketing channels have developed in a way did that not exist before, with the existence of many platforms used by billions of people, access to them is clearer and easier than before.
Yes, that sounds like a general word, but if we want to get into digital marketing or e-marketing, we’ll find that Facebook or Twitter platforms have millions and tens of millions of people in the countries where we want to promote our products. By using the best e-marketing methods, we can deliver the right product, to the right customer, at the perfect timing, and that’s the essence of digital marketing.
In this free digital marketing course, we will learn the concepts of digital marketing and how to make the best of the marketing world and advertising with the large number of digital platforms that made it possible to advertise and reach those we want easily.
We will begin by explaining key concepts of e-marketing, how it changed the face of advertising in the world, how these free websites work and win. We will also talk about how to use e-marketing methods to achieve individual and company income.
After that, we’ll get to know more about Twitter and Instagram ads and how we can create advertising accounts and then start our marketing campaigns there.
No one who works with digital marketing can launch their ads and leave them unchecked or modified, so we’ll learn the best ways to track and measure the ads we do on all platforms
We will also not forget to cover ads on Facebook, LinkedIn & Snapchat, they have a very large market share in the region, we will learn how to create our digital ads on each.
This is your gateway to a strong entry into the world of e-marketing. The content is the result of practical experience and the management of advertising campaigns in the tens of millions of dollars. Today we offer you a full free course in your hands, register now.
What You Will Learn
- Digital Marketing fundamentals and how major websites use it
- How digital marketing has changed and evolved from traditional marketing
- Glossary of most used terms in digital marketing
- Learn how to manage paid campaigns on Google services (Google, YouTube, Apps, Gmail)
- Learn how to manage paid campaigns on social media sites
- Best practices for detailed targeting in successful paid media campaigns
Institution
Edraak
Edraak, is a massive open online course (MOOC) platform, that is an initiative of the Queen Rania Foundation (QRF). QRF is determined to ensure that the Arab world is at the forefront of educational innovation. As such, QRF has capitalized on regional Arab talent to leverage technology developed by the Harvard-MIT consortium, edX, to create the first non-profit Arabic MOOC platform. The new MOOC platform will present the Arab world with unique and vital opportunities that can be part of a necessary revolution in education and learning.
First, the platform will broadcast the best Arab professors to the region, offering original Arabic courses – developed by QRF – to further enrich Arab education. Through its partnership with edX, the platform will also give Arab learners access in Arabic to courses taught and developed at top tier institutions like HarvardX, MITX, and UC BerkelyX. All courses are delivered at no cost to the learner.
Second, QRF envisions the use of the platform to showcase Arab role models by broadcasting short online courses by practitioners and professionals from a variety of fields spanning the arts and sciences.
Finally, QRF believes that the platform will enable the Arab world to take advantage of the international interest in regional affairs to tell its own story to the world. Arab university professors and regional experts can use the platform to give courses in English about the region and its history. This will serve to inform a global audience that is interested in the region’s development.
Instructors
Ibrahim Al-Bawaliz
He started his journey in learning and working in the field of e-marketing since graduating from the University of Jordan with a bachelor degree in marketing in 2010. He started by self-learning about the art of e-marketing through the Internet and then obtained a global certificate in the field of digital marketing through intensive diploma by Oxford Business Academy. He worked with some e-commerce companies in Jordan and then moved to Saudi Arabia to manage the digital advertising accounts for the major telecom companies. He gained a strong practical experience in managing campaigns with budgets that are among the largest in the Arab world. Ibrahim is also a trainer in digital marketing and has trained more than 1,000 people on digital marketing and professionally managing digital campaigns
