Personal Branding
About this course
What if you are a brand? How will you market yourself? How will you convince the public that your products and services are worth buying?
No one likes to be an average or ordinary person. The good news is that every person has the opportunity to stand out and leave a long lasting impression on those you deal with.
We have learned from successful companies around us that the brand is a promise. It is everywhere around us and we are all part of it. Therefore, everything about you — such as your values, your performance and your professional choices — make up your personal brand in the eyes of your current and future colleagues, customers and employers. Your personal brand projects the promise and valuable experience that people expect from dealing with you. Your personal brand elevates your career. In this course, we will help you design and create a successful and strong personal brand.
Topics covered include:
- What is your personal brand, and what is the importance of building a personal brand in today’s competitive market.
- Discovering and studying the importance and strength of networking and building professional networks that will put you ahead of the competition.
- Creating your own new personal brand using 10 practical steps.
- Exploring how to leverage your own personal brand by utilising LinkedIn, Twitter, Facebook, Google+, Bayt.com, Tumblr, blogs, SlideShare, YouTube, Instagram, and Pinterest.
| Language | Arabic |
| Effort | 2 hours |
| Level | Entry Level |
What you’ll learn
- What is your personal brand, and what is the importance of building a personal brand in today’s competitive market.
- Discovering and studying the importance and strength of networking and building professional networks that will put you ahead of the competition.
- Creating your own new personal brand using 10 practical steps.
- Exploring how to leverage your own personal brand by utilising LinkedIn, Twitter, Facebook, Google+, Bayt.com, Tumblr, blogs, SlideShare, YouTube, Instagram, and Pinterest.
Institution:
Edraak, is a massive open online course (MOOC) platform, that is an initiative of the Queen Rania Foundation (QRF). QRF is determined to ensure that the Arab world is at the forefront of educational innovation. As such, QRF has capitalized on regional Arab talent to leverage technology developed by the Harvard-MIT consortium, edX, to create the first non-profit Arabic MOOC platform. The new MOOC platform will present the Arab world with unique and vital opportunities that can be part of a necessary revolution in education and learning.
First, the platform will broadcast the best Arab professors to the region, offering original Arabic courses – developed by QRF – to further enrich Arab education. Through its partnership with edX, the platform will also give Arab learners access in Arabic to courses taught and developed at top tier institutions like HarvardX, MITX, and UC BerkelyX. All courses are delivered at no cost to the learner.
Second, QRF envisions the use of the platform to showcase Arab role models by broadcasting short online courses by practitioners and professionals from a variety of fields spanning the arts and sciences.
Finally, QRF believes that the platform will enable the Arab world to take advantage of the international interest in regional affairs to tell its own story to the world. Arab university professors and regional experts can use the platform to give courses in English about the region and its history. This will serve to inform a global audience that is interested in the region’s development.
Instructors
Ahmed Al-Torani
Ahmed Al-Torani holds a degree in Business Information Systems from the University of Jordan, and he is a “Certified International Trainer” from the American Institute. He is an expert in human resource development and a specialist in career development and methods of job searching in the Middle East.
Amara Zabayr
Amara Zabayr holds a Bachelor’s degree in accounting and information systems management from Winona State University and has a variety of professional experiences.
Dina Zaky
Dina is a graduate member of the Chartered Institute of Personnel and Development, and holds a Master’s degree in international human resource management from Northumbria University in the UK and a Bachelor’s degree in business administration from the American University in Cairo.
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